Senior Product Marketing Manager

Compensation

: $192,290.00 - $192,290.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Who we are and what we do:

AlphaSense (www.alpha-sense.com) provides an AI-based search engine for market intelligence, used by the largest and fastest-growing firms globally. Our mission is to curate and semantically index the world's market and company information, including the vast high-value content sets that traditional web search engines cannot reach. With 1000+ enterprise clients, AlphaSense helps knowledge professionals become dramatically more productive, and gain an information edge by discovering critical data points and trends that others miss.

Who you are:

You are a Senior Product Marketing Manager with 3+ years experience who wants to take on the challenge of marketing the AlphaSense platform to our clients in ways that will strengthen our brand, boost sales and drive retention.

You're both creative and a quantitative thinker who is skilled at taking product features and translating them into meaningful value propositions. A great communicator with strong collaboration skills, you're able to understand and position technical features in terms of the value they provide to our audience, particularly on the financial services side.

Your day-to-day:

* Develop and implement plans to position and promote our products to our audience on the financial services side


* Understand and help create AlphaSense product positioning


* Create messaging targeting relevant audiences to communicate the value of new AlphaSense products and features


* Execute cross-channel go-to-market strategies, that include email communications, collateral, blog posts, in-app messaging, advertising


* In partnership with Design and Product team, control every piece of in-platform copy so that it reflects the AlphaSense brand voice


* Lead go-to-market strategy for product launches


* Cultivate regular communication with clients, weaving client feedback into strategies for upcoming product launches


* Drive customer retention using segmentation to target the most relevant features to the most relevant users


* Measure and adapt strategy based on campaign results



Candidate Requirements

* Bachelor's degree


* 3 -5+ years in a Product Marketing role or 2-3 years in financial services (such as a sell-side analyst role)


* Deep understanding of the challenges and motivators for those working in financial services


* Proven track record of success running go to market campaigns or strong analytical/research background in investment banking


* Excellent written, verbal and project management skills


* Experience using in-platform messaging tools such as Appcues and Intercom


* Familiarity with NLP and Machine Learning


* A collaborative, optimistic team player


* Flexibility to quickly adapt and adjust your strategy to align with evolving business needs


* Knowledge of research and database platforms such as Bloomberg preferred


* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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