Director, SMB Media Strategy

Compensation

: $192,290.00 - $192,290.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Our mission.As the world's number 1 job site, our mission is to help people get jobs. We need talented, passionate people working together to make this happen. We are looking to grow our teams with people who share our energy and enthusiasm for creating the best experience for job seekers.The team.Our Marketing team helps job seekers and employers around the world to discover Indeed. Whether creating impactful advertising, coding bidding algorithms, or looking for the news stories in Indeed's labor data, Indeed marketers bring diverse skills to help shape and share Indeed's story. Every month, over 250 million people count on us to help them find jobs, publish their resumes, process their job applications, and connect them to qualified candidates for their job openings. Simply put, we help people get jobs, and we want to share our story with you.The base salary range below represents the low and high end of the Indeed salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Long Term Incentive Plan units, an open Paid Time Off policy, and many region-specific benefits.New York City Metro Area Base Salary Range: 167,000 - 233,000 USD per yearYour job.Indeed is looking for an accomplished marketing professional to lead SMB Media Strategy for the SMB business unit in an effort to accelerate the acquisition of new employers across the globe. The Director, SMB Media Strategy will lead a team of offline marketers and manage the team's relationship with Corporate Marketing (Research and Creative), Marketing Analytics, and Finance.The ideal candidate has a proven track record of developing media strategy, attribution methodologies, creative/media tests and optimization protocols for large scale offline acquisition campaigns. You have a unique combination of media expertise, business acumen, management skills and analytical chops. You understand the intricacies of DRTV and audio campaigns and optimize them to drive conversions at CPA targets. You have deep experience in designing robust tests and creating attribution mechanisms for measuring and optimizing both media and creative. You not only inspire your direct reports, but you inspire internal teams and agencies to develop high performing campaigns.About you.Responsibilities:* Lead and grow a team of offline marketers* Oversee media planning, budgeting and execution of DRTV, audio and direct mail acquisition campaigns* Maximize conversions at CPA targets though testing and optimization of creative and media* Develop attribution methodologies for offline campaigns* Manage relationships with media agencies and internal teams such as market research, creative, business intelligence and finance* Work with team to set and hit aggressive targets* Monitor and report on campaign progress weekly / monthly / quarterlyRequirements:* 10+ years experience of direct response media planning/strategy (must have DRTV or Radio experience)* Hands-on experience designing Radio/TV tests and measuring the impact of different media and creative elements* Excellent quantitative and analytical skills* Direct Response agency experience preferred* Experience working with creative agencies preferred* Experience working on non-US campaigns preferred* SQL experience preferredIndeed provides a variety of benefits that help us focus on our mission of helping people get jobs.View our bounty of perks: Indeed's Applicant Privacy Terms: * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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