Crackle Plus is a video-on-demand (VOD) joint venture formed by Sony Pictures Television and Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE). The companys consumer facing ad-supported VOD (AVOD) channels include Crackle (US and Canada), Popcornflix, Popcornflix Kids, Truli, Popcornflix Comedy, Frightpix, and Espanolflix.Its content library includes over 38,000 hours of programming.It also represents partners PlayStation Vue and Funimation to advertisers, positioning it as one of the largest AVOD offerings in the U.S.
Vice President, Revenue Operations
The Vice President, Revenue Operations will play a leadership role in supporting the companys advertising business across online, mobile and connected TV for both its Own and Operated properties and third-party properties represented through the Crackle Plus Network.
Reporting into the EVP, Advertising Sales, the VP, Revenue Operations will support the business priorities through efficient tactics and innovative processes and tools for ad sales monetization. Ad sales monetization will vary by platform and business group and in some cases include support of a direct sales team and other cases 3rd party reseller or programmatic buying and selling. This role will play a significant role in determining ad technical strategy, ad operations and pricing policies that increase overall yield of our inventory.
To succeed, the VP, Revenue Operations will effectively collaborate with numerous internal stakeholders and external vendors to manage media monetization strategy, tactics and innovative initiatives that fulfill advertiser business and marketing requirements and position Crackle Plus as a leader in the industry. This individual will have management and supervisory function for teams across 3 primary functions. He/she will oversee:
The position requires a strategic thinker capable of developing new methodologies and possesses a strong knowledge and quantitative approach towards analyzing video and advertising industry trends, competitive research, media strategy, ad pricing and inventory forecasting. As such, this individual must be able to justify business requirements with key criteria and ROI assumptions, sell in the proposed initiatives, establish strong relationships with business partners and facilitate implementation with various stakeholders (from proposal to execution). Most importantly, this position will recommend optimal yield monetization guidelines for the business and then establish rate cards and business policies for various scenarios.
To be successful, this candidate must consider all inputs and work with internal teams (sales, ad ops, ad technology, research, marketing, product and finance etc.) to identify both opportunities and risks as well as solve challenges. This will require significant data modeling and analysis oversight and strong communication skills to support recommendations and claims. It will also require strong relationships with business partners to develop the best terms and conditions for success with multiple revenue streams.
Ad Tech Operations
Account Services (Media Planning, Campaign Management and QA)
Pricing and Yield Management
Explore new ad solutions from evolving vendors around addressability, viewability etc.
General Skills In:
This role resides in Crackle Plus, a joint venture of Sony Pictures. This role is subject to the employment terms of Crackle Plus.
*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity,or other protected characteristics.* Sony Pictures - NY - New York City
Posted 30+ Days Ago
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies.
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