In the bustling streets of India, youll find chaat, hundreds of mouth-watering fresh snacks that have fueled billions of people for generations. Think of them like Indian tapas. Served in roadside carts helmed by masters of bold flavors and textures, chaat is alive with crunch and spice and tang - and it's the next big thing in snacking!
Weve trapped the flavors of chaat in fresh, grab & go snack packs inspired by our Founder's summer vacations in India as a kid. Popped chickpea chips smothered with a secret chaat masala paired up with a variety of fresh chutneys will leave your mouth bursting with new flavors. An Indian chip and dip yep, brilliant. And we're bringing them to grab & go locations across the country - because we know YOU love flavor and demand more diversity in your snacking game.
What You'll Be Doing:
Be the face of our brand in NYC while executing a variety of marketing, sales and brand building activities to drive trial of our snacks
Be plugged into events happening in NYC and develop a quarterly calendar of marketing activities our brand should align with
Sample our product weekly predominantly at Whole Foods but also at college and corporate events to drive sales and brand visibility. Most samplings are during weeknights and weekends.
Build relationships with key influencers and VIP's in NYC and coordinate delivery of the the product to them
Post on social media weekly including Instagram / Tik Tok or other relevant platforms about the brand and snacks in NYC life
Work cooperatively with our local distributors to ensure key retailer relationships are maintained and assist in opening new retailer accounts through sales activities
Be entrepreneurial and not afraid to make suggestions and offer up innovative ideas to build the brand in NYC
Become an expert on our founder's immigrant brand story
Be organized, providing weekly updates & reports directly to the Founder & CEO
Who You Are:
Bachelors degree in Marketing or related field
2-3+ years of Field Marketing or promotional event experience with budget accountability ideally with a snack or CPG company
Excellent communications skills. A people's person with an extremely outgoing personality
Detail-oriented, extremely organized, and able to juggle multiple tasks in a timely manner, with minimal supervision and prefer autonomy
Strong business acumen, fiscal responsibility, relationship management skills, customer focus, and an internal drive for results
Strong technology skills, specifically knowledge in Microsoft Office and Google Suite and a voracious social media user.